The ask: Elevate the Dia & Co brand and raise awareness through a TV campaign. Launched in January 2022, this spot was the antidote to the old “new year, new you” self-improvement messages our customer was bombarded with all month long. It inspired her to be herself, have fun with fashion and aired on traditional cable and connected TV platforms.

Role: Script writing, voiceover direction, talent scouting, music supervision

Dia & Co is a multi-brand lifestyle retailer serving women exclusively in sizes 10-32.

The ask: How could we make lingerie approachable for a demographic that has been underserved and underrepresented by the category?

We developed a 360-degree campaign that encouraged women to indulge in the luxury of lingerie as an act of self-love.

Role: Editorial direction and copy execution.