Marketing

 
 

Dia & Co
TV Brand Awareness Campaign

 

The ask: Elevate the Dia & Co brand and raise awareness through a TV campaign. Launched in January 2022, this spot was the antidote to the old “new year, new you” self-improvement messages our customer was bombarded with all month long. It inspired her to be herself, have fun with fashion and aired on traditional cable and connected TV platforms.

Role: Script writer, Voiceover direction, talent scouting, music supervision

 
 
 

Marketing

 
 

Dia & Co
Campaign: Show Some Love

 

Dia & Co is a multi-brand lifestyle retailer serving women exclusively in sizes 10-32.

The ask: How could we make lingerie approachable for a demographic that has been underserved and underrepresented by the category?

We developed a 360-degree campaign that encouraged women to indulge in the luxury of lingerie as an act of self-love. In partnership with @thefatsextherapist we had the highest viewership in the history of our IGTV Live.

Role: Editorial direction and copy execution.

 
 
 

LANDING PAGE

 
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EMAILS

 
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PAID SOCIAL INFLUENCER ACTIVATION

 
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Caption

How does lingerie make you feel?

Ambassador @morganlouise.plus says “Wearing gorgeous lingerie, for myself, definitely feels like an act of self-love and self-care, and makes me feel empowered and in touch with my feminine energy.”

That’s why we want to empower and inspire our community of women to see lingerie as another opportunity to treat themselves and practice self-love. So tell us below how lingerie makes you feel and nominate a friend or a woman you know who has inspired self-love in you and others.