I spent four years working at global fashion house,
Michael Kors, and oversaw their digital copywriting team as Editorial Director.

The ask: how can you interpret Creative Director
Michael Kors’ artistic vision and distinct voice into
marketing copy that sounds elevated?

Role: Email cadence planning, copy execution

The Michael Kors show during New York Fashion Week is
one of the tent poles of the event each season. In 2019,
the collection theme was “global jetsetting”.

The ask: Plan an editorial calendar of content for “Michael’s
World,” our content site within MichaelKors.com. Of the six
stories we planned, one of my favorites was “Models,
Mapped.” Since many of the models were related, had
walked in the same shows or hailed from the same countries,
we mapped them with a fun infographic.

Role: Editorial direction and editing