The ask: How can content drive organic traffic to a site? We saw an opportunity to revamp the blog into a shoppable, inspiring content hub that was both educational and elevated the voices of our community. Along with an SEO content strategy, we created a brand-right blog that drove prospect acquisition and conversion to sales on site. This cross-functional team effort across the marketing, UX/product team and creative design team yielded a 30% increase in traffic YOY.

Role: editorial direction, content strategy, editing, writing