Michael Kors, a leader in women’s fashion watches launched
its first smartwatch in partnership with Google.

The ask: Create Michael Kors’ first primetime TV commercial
to promote the Access smartwatch and show all the features powered by Google in a 60-second spot.

We developed a story around the iconic Michael Kors’ girl-about-town and her sidekick (the watch) featuring a cameo by Michael himself. Starring Andrea Diaconu.

Role: Storyboard writing, copy for watch UX and alerts,
music supervision.

A year after the launch, we renewed our marketing partnership
with Google and created a social-first spot to promote the new features of the watch.

The ask: Showcase the heartbeat monitor and other new features prominently. Andrea joined us a second time on the streets of Manhattan and through the use of icons and quick editing cuts, we conveyed how the watch seamlessly folded into her fast-paced life.

Role: Creative concepting, copywriting for watch UX and alerts