Marketing
Ann Taylor
Petite Landing Page
During my tenure as Senior Editorial Director at Ann Taylor, I applied new brand positioning to a tone of voice that put empowerment, fashion and confidence at the forefront. The petite landing page experience is a great example of how an educational site experience infused a powerful new voice and chic, impactful photography.
The ask: How do we communicate the benefits of shopping our petite business while educating customers on what it really means to be petite?
Role: Editorial direction and copywriting
LANDING PAGE