Marketing

 
 

Ann Taylor
Petite Landing Page

 

During my tenure as Senior Editorial Director at Ann Taylor, I applied new brand positioning to a tone of voice that put empowerment, fashion and confidence at the forefront. The petite landing page experience is a great example of how an educational site experience infused a powerful new voice and chic, impactful photography.

The ask: How do we communicate the benefits of shopping our petite business while educating customers on what it really means to be petite?

Role: Editorial direction and copywriting

 
 
 

LANDING PAGE

 
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EMAIL

 
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